TOWEL
hi there, nice to meet you.
we create
At Towel we understand what it takes to make a good video. With experience for over 10 years, we specialise in the creation and production of tailor-made branded video content, ranging from commercials, documentary, and reality to social.
As a result we have the honor to be the lead video agency and partner for (inter)national clients, media- and advertising agencies, publishers and (influencer) broadcasters.
we strategise
But let’s face it. Our viewing habits have changed (and still do). Especially when it comes to most popular video platform worldwide, YouTube.
That’s why we have Towel’s Tube Club.
A department within our agency, that specialises in developing data driven organic content strategies and optimising channels and for brands that want to keep the attention of large audiences and grow their online reach.
we distribute
The Pool is our department where content and data merge into the perfect media campaign with dynamic content creation and guaranteed results.
We bring videos to the right target audiences by making use of (owned) social channels, influencers, publishers and paid media.
Our data-driven approach enables us to continuously analyse the performance of the campaign. Based on realtime analysis and testing of multiple video assets we can adjust everything right away in order to optimize both return and conversion.
we are based in our colourful office and studio in Amsterdam.
we work with an amazing bunch of people who love to create and develop ideas.
Our creativity is unrestricted and devising innovative solutions stand at the base of everything what we do.
our people
Geert Doek
Managing Director
Martijn van Trooyen
Account Manager
Saskia Elings
Head of Production
Lalita Koopman
Office & Hospitality
Benthe Stam
Producer
Floor Bunge
Creative
Fabian Matthews
Editor
Elrik Rink
Editor
Koen Hesselink
Motion Graphic Designer
David Hoogendam
The Pool – Media Director
Suzanne Zonneveld
Creative Director
Sil van der Pluijm
Sales Executive
Fleur Holtzer
Head of Production
Youness Salmoune
Producer
Hidde Stegink
Creative
Quinten van Woggelum
Creative
Lars Konings
Editor
Tenzin Ohlenbusch
Editor
Basten Moorman
Motion Graphic Designer
Swaanhilde Wieldraaijer
The Pool - Advertising Specialist
Iris van Leeuwen
Head of People & Culture
Jelan Vandevenne
Head of Strategy & Operations (BE)
Timothy Kasri
Production Manager
Esther IJtsma
Producer
Zev Klinger
Creative
Sebastiaan Klein
Editor
Lucia Kieft
Editor
Teun Buursema
Art Director
Mario Signorini
Motion Graphic Designer