TOWEL
hi there, nice to meet you!
we create.
At Towel we understand what makes a good video. And with experience for over 10 years we dare to say that brands have proven to be the next-generation broadcasters and publishers. We specialize in the creation and production of tailor-made branded video content, ranging from commercials, documentary, and social to always-on content.
As a result we have the honor to be the lead video agency and partner for (inter)national clients, media- and advertising agencies, publishers and (influencer) broadcasters.
we strategize.
But wait, what is a good video nowadays without a banging content strategy that actually reaches all of your brand objectives?
Yes, we live in a world in which things like algorithms decide which of those good videos your audience actually gets to see. Especially when it comes to YouTube. That’s why we have Towel’s Tube Club.
A department within our agency, that specializes both in developing data driven (organic) content strategies as well as transforming and optimizing channels and videos in order for you to master the YouTube landscape.
we distribute.
The Pool is the place where content and data merge into the perfect campaign with dynamic content creation and guaranteed results.
We bring videos to the right target audiences by making use of (owned) social channels, influencers, publishers and paid media.
Our data-driven approach enables us to continuously analyse the performance of the campaign. Based on realtime analysis and testing of multiple video assets we can adjust everything right away in order to optimize both return and conversion.
We are based in Amsterdam and Antwerp
with these amazing bunch of people.
At Towel we love to create, to produce and to develop ideas. Our creativity is unrestricted and devising innovative solutions stand at the base of everything what we do.
our people
Geert Doek
Managing Director
Jelan Vandevenne
Head of Strategy & Operations (BE)
Saskia Elings
Head of Production
Lalita Koopman
Office & Hospitality
Benthe Stam
Producer
Suzanne Zonneveld
Creative Lead
Fabian Matthews
Editor
Teun Buursema
Art Director
Basten Moorman
Motion Graphic Designer
Swaanhilde Wieldraaijer
The Pool - Advertising specialist
Sjoukje Krijnen
The Pool - Advertising (SEO) Specialist
Jan Paul van der Velden
Creative Director
Martijn van Trooyen
Account Manager
Timothy Kasri
Interim Head of Production
Adam Crick
Producer
Youness Salmoune
Producer
Floor Bunge
Creative
Britt de Vriend
Editor
Lars Konings
Editor
Koen Hesselink
Motion Graphic Designer
David Hoogendam
The Pool – Technical director
Åsa Sundelin
The Pool - Graphic Designer
Iris van Leeuwen
Head of People & Culture
Fleur Holtzer
Head of Production
Esther IJtsma
Producer
Rosa Bosch
Producer
Melle Bloemer
Creative
Hidde Stegink
Creative
Sebastiaan Klein
Editor
Lucia Kieft
Editor
Elrik Rink
Editor
Mario Signorini
Motion Graphic Designer
Simone Kuipers
The Pool - Content Specialist
want to join our team?