About - Towel

TOWEL

hi there, nice to meet you.

we create

At Towel we understand what it takes to make a good video. With experience for over 10 years, we specialise in the creation and production of tailor-made branded video content, ranging from commercials, documentary, and reality to social.

As a result we have the honor to be the lead video agency and partner for (inter)national clients, media- and advertising agencies, publishers and (influencer) broadcasters.

we strategise

But let’s face it. Our viewing habits have changed (and still do). Especially when it comes to most popular video platform worldwide, YouTube.

That’s why we have Towel’s Tube Club.

A department within our agency, that specialises in developing data driven organic content strategies and optimising channels and for brands that want to keep the attention of large audiences and grow their online reach.

we distribute

The Pool is our department where content and data merge into the perfect media campaign with dynamic content creation and guaranteed results.

We bring videos to the right target audiences by making use of (owned) social channels, influencers, publishers and paid media.

Our data-driven approach enables us to continuously analyse the performance of the campaign. Based on realtime analysis and testing of multiple video assets we can adjust everything right away in order to optimize both return and conversion.