hi there, nice to meet you!

we create.
At Towel we understand what makes a good video. And with experience for over 10 years we dare to say that brands have proven to be the next-generation broadcasters and publishers. We specialize in the creation and production of tailor-made branded video content, ranging from commercials, documentary, and social to always-on content.
As a result we have the honor to be the lead video agency and partner for (inter)national clients, media- and advertising agencies, publishers and (influencer) broadcasters.
we strategize.
But wait, what is a good video nowadays without a banging content strategy that actually reaches all of your brand objectives?
Yes, we live in a world in which things like algorithms decide which of those good videos your audience actually gets to see. Especially when it comes to YouTube. That’s why we have Towel’s Tube Club.
A department within our agency, that specializes both in developing data driven (organic) content strategies as well as transforming and optimizing channels and videos in order for you to master the YouTube landscape.


we distribute.
The Pool is the place where content and data merge into the perfect campaign with dynamic content creation and guaranteed results.
We bring videos to the right target audiences by making use of (owned) social channels, influencers, publishers and paid media.
Our data-driven approach enables us to continuously analyse the performance of the campaign. Based on realtime analysis and testing of multiple video assets we can adjust everything right away in order to optimize both return and conversion.
We are based in Amsterdam and Antwerp


