Go Max

Every Dutch sports fanatic proudly supports F1 racer Max Verstappen. Red Bull decided to showcase his lasting influence by bringing the country together in an original way.

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In the run-up to the Abu Dhabi Grand Prix, the chances of Max becoming world champion, increased tremendously. To encourage him we let the iconic mini cars of Red Bull drive throughout the Netherlands, passing by recognizable sights, such as windmills, de Afsluitdijk and even the Hunebedden in Drenthe.
At full speed, with recognizable flags showing Max' start number 33, the cars spectacularly headed out to the circuit in Zandvoort. Along the way, they surprised fans of Max in each province. Who all cheered in unison for their idol. Go Max!

Go Max

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Go Max