Het Plezantste Legioen
Three hundred enthusiastic fans cheer a local soccer team to victory. A surprising stunt of BelOrta to kick-off its campaign for supporting local sports clubs.
Let’s not beat around the bush, the corona pandemic was hard for everyone. Not the least for associations such as sports clubs. As a local fruit and vegetable grower, BelOrta felt the misery of the field like no other and decided to do something. So, their communication agency RCA created a support campaign for local sports clubs.
These clubs could receive a financial boost through the 'Het plezantste legioen' contest. In this way, BelOrta and RCA wanted to engage as local players for other local players. The slogan of the campaign therefore was "Van ‘t veld voor ‘t veld”.