How to become the king of the World Cup poule?
Together with TOTO, a betting sports platform, we developed a short form video series in which Norbert, the winner of the WK poule in 2018, explains how to become the winner of your poule when placing a bet. Through his masterclasses he provides the viewer with interesting insights and tactics based upon historical facts, knowledge and of course a little bit of gut feeling.
To ensure that all videos contain actual references to the World Cup of 2022 we shot additional videos right after the quarter and semi finales were played. The primary goal of the campaign? Raise awareness for TOTO during the most important soccer game of the year and generate more traffic to TOTO's platform.