Nowayds kids look up to music idols through TikTok in order to rock their social performances.
In collaboration with candy brand Mars and Mediacom, we developed two singalong social commercials featuring influencers and singers Bibi Breijman and Jan Versteegh to celebrate Dutch kids fest Sint Maarten.
Accompanied by a rewritten Sint Maarten song and a recognizable TikTok choreography Bibi and Jan give it all to reach both kids and their parents who would love to eat, share and collect some chocolate mini bars on November 11th.
Jan plays the part when it comes to portraying that cute guy from nextdoors: eye candy for all moms. When arriving in pouring rain with a lousy lantern at Bibi's front door he suddenly transforms into a true showman, hoping this will do it to get some Mars Minis.
On the other hand, Bibi represents the recognizable and chaotic phenomenon for all parents who are expected to stock up their house with candy for Sint Maarten. She thought of everything, except the candy... Whoops! When the doorbell rings (spoiler alert: it's Jan), she rushes through her home and manages to luckily find the delicious Mars Minis.