welcome to the Tube Club.


What is the worth of a good video nowadays when you don’t have a banging content strategy that actually reaches all of your brand objectives?

Yes, we live in a world in which things like algorithms decide which of those good videos your audience actually gets to see. Especially when it comes to YouTube. That’s why we have Towel’s Tube Club.

A department within Towel that specializes both in developing data driven (organic) content strategies as well as transforming and optimizing channels and videos in order for you to master the YouTube landscape.

wanna know more? get in touch.


Geert Doek

Managing Director


Gérard Raaijmakers

Client Director


Suzanne Zonneveld

Content Strategy Lead & Creative