What a Ride
What a Ride. A no nonsense campaign in which we cherish a series of firsts to empower a new generation of parents.
Empower a new generation of parents.
Expecting and having a newborn is a wonderful and fascinating journey. But we know that it can be challenging at times. Innovative stroller brand Joolz puts pregnancy and parenthood in a realistic yet positive light in a poetic and playful brand movie, allowing the viewer to get first-row insights into how it actually is to become a parent.
The narrative is based upon real stories showing recognizable situations that resonate emotionally with Joolz' primary target audience, parents (to be). To further emphasize this raw form of storytelling, we added user-generated content. It shows intimate and private moments of parents' actual lives with their kids, shot at home, on the road or at the hospital right after labour.